Take your meetings on the golf course

There is a growing trend in South Africa to return to the office as companies start cutting back on the remote working benefits implemented during the Covid-19 pandemic. However, there are still plenty of deals that are being made on the golf course.

Gillian Miller, chairperson of CN&CO partner Pecanwood Estate – whose Jack Nicklaus-designed course lies on the banks of the Hartbeespoort Dam – says more and more companies are opting for annual corporate membership as a cost-effective way to entertain clients and staff throughout the year.

“Entertaining clients on the golf course can be far more impactful than a traditional meeting room setting,” she says. “The relaxed atmosphere leads to more open conversations, helping to build stronger client relationships and potentially close deals.”

Golf is also great for internal events as it encourages teamwork and camaraderie among employees.

“Offering employees a day on the golf course can improve their morale and well-being, leading to higher productivity and job satisfaction,” adds Gillian.

Plus, it can increase your brand visibility.

“Corporate packages offer branding opportunities such as signage on the course, branded merchandise and inclusion in event marketing materials,” says Gillian.

Corporate golf packages can be tailored to meet specific needs, whether it’s a small, intimate outing or a large-scale event, and can be structured to include amenities such as catering, professional coaching and access to exclusive facilities.

Gillian says hosting a golf event projects a professional image and demonstrates your commitment to high-quality client and employee relations.

“It shows that your company values building relationships in enjoyable and prestigious settings.”

In addition, annual packages are extremely cost-effective.

“When compared to other forms of corporate entertainment, golf packages can be highly cost-effective,” says Gillian. “They offer an all-in-one solution, combining entertainment, networking and team building in one package, often at a lower cost than organising separate events.”

A typical golf package includes green fees and cart rentals, catering options, event coordination and access to club facilities.

“Investing in a corporate golf package can yield numerous benefits for your business, from strengthening relationships and improving team cohesion to enhancing brand visibility and providing a unique and enjoyable experience for clients and employees alike. It’s definitely an investment that can lead to long-term benefits for all your stakeholders.”