Purple Group delivers record performance

As forecast in our previous blog, Purple Group has posted excellent results, released on 9 April 2025.

The Group delivered its strongest half-year performance to date, driven by scalable revenue growth, improved platform efficiency and increased client engagement.

With EasyEquities, its flagship brand, having attracted over R1,7 billion in retail deposits in March alone, the Group momentum is continuing.

Says CEO Charles Savage: “I am very proud of the more than one million EasyEquities investors and our team as we start hitting our stride. This isn’t just growth – it’s proof that our platform model scales with discipline and client-led intent. While the macro environment is easing, ongoing uncertainty around global trade tactics, particularly from the US, continues to influence sentiment. What we’re seeing here isn’t a by-product of favourable conditions, but the outcome of deliberate decisions: to focus on value drivers, reduce friction, deepen engagement, and build for long-term resilience.”

Key financial highlights:

Group revenue increased by 25.8% to R238 million (YTD 2024: R189 million);
Operating expenses increased by 13.0%, well below revenue growth, evidencing strong cost discipline;
Profit attributable to ordinary shareholders rose 208.5% to R33.5 million (YTD 2024: R10.9 million);
Basic and headline earnings per share increased 204.1% to 2.36 cents compared to 0.78 cents in the prior comparative period, exceeding 31 August 2024 full-year earnings per share
Net asset value per share increased by 9.0% to 45.35 cents (YTD 2024: 41.60 cents).

Easy Group continues to drive growth:

Revenue increased by 30.8% to R216.4 million;
Profit after tax increased 238.3% to R39.8 million;
Active retail clients grew by 8.2% to 1.02 million;
Client assets under management increased by 31.4% to R67.2 billion;
Retail inflows increased by 63.3% to R5.31 billion (YTD 2024: R3.25 billion), with average inflow per client up 49% to R5,201.

Revenue diversification and platform efficiency:

Retail revenue increased by 36.8% to R149.5 million;
Institutional revenue increased by 19.2% to R66.9 million;
Activity-based revenue increased by 40.0% to R99 million;
Non-activity-based revenue increased by 24.0% to R117 million and comprised 54.1% of the Easy Group’s revenue;
Average revenue per user (ARPU) rose 24% to R146;
Cost to serve per active retail client increased only 4.9% to R84.66;
Easy Group has increased six-month revenue by R93 million over the last two years, while the six-month Cost to Serve has only increased by R22 million, demonstrating the scalability of the model and improving margin quality.

Savage continues: “These results reflect shared purpose, growing trust, and long-term commitment. We are extremely excited by the future and our ongoing focus on helping South Africans to grow and to protect their wealth.”

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