EasyProperties democratising property ownership, one share at a time

By Carel Nolte

There’s a certain pride in being able to say, “I own property in Cape Town, Johannesburg, and Pretoria” – especially when it’s not just a fantasy, but a fact. Thanks to EasyProperties, I now hold shares in every single property the platform has launched. I’ve bought in at IPOs and topped up at auctions. It’s seamless, transparent, and dare I say – fun.

EasyProperties is part of the EasyEquities ecosystem, giving everyday investors access to fractional property ownership. You don’t need hundreds of thousands to get started. You can begin with as little as R1.

The concept is simple: invest in professionally selected properties across South Africa (and soon, beyond), earn rental income every month and benefit from property appreciation – all without the hassle of tenants, bonds or maintenance.

As of early 2025, EasyProperties has raised more than R357 million through IPOs and invested over R500 million in South African real estate. That’s half a billion rand in property owned by a growing community of retail investors just like me. And we’re not talking speculative land buys. These are income-generating properties with monthly rental distributions. I get a dividend every single month. Yes… a dividend from property!

In a country where home ownership remains a distant dream for many, EasyProperties offers an elegant workaround. You don’t have to save for years, risk a 20-year bond, or worry about interest rate spikes. Instead, you can own a slice of that dream and grow your investment portfolio over time.

The most recent Purple Group results back this up:

• Client assets across the Easy platform grew by 31% year-on-year to R67.2 billion
• Retail inflows surged by 63%
• The average return on client assets for the period was +6.6% after fees

EasyProperties sits at the intersection of fintech innovation and property resilience. If interest rates continue to ease in 2025, we could see renewed interest in property. And platforms like EasyProperties will benefit. What’s more, the introduction of EasyMortgages – linked directly to EasyProperties – will unlock even more potential by bridging access to home financing.

Here’s the magic: When I scroll through my EasyProperties dashboard, I don’t just see returns and rental yield. I see empowerment. I see possibility. And I see a future where more South Africans – regardless of income – have real, tangible stakes in the country’s property economy.

So, whether you’re just starting out or if you’re already deep into your investment journey, EasyProperties deserves a place on your radar. And if you’re like me? You’ll keep bidding at the auctions. Because sometimes, you really do get a deal.