Unlocking the Power of “Why”: Cara Jean Petersen and Feenix on the Bright Spots Podcast

By Blake Dyason

At CN&CO, we’re proud to work with organizations that are changing the world—and Feenix is a perfect example. Their mission to make education more accessible for South African students has already impacted thousands of lives, and under the leadership of CEO Cara Jean Petersen, their work continues to inspire us daily.

Cara recently joined Rob Woods on the Bright Spots Fundraising Podcast to share Feenix’s incredible journey—and it’s a must-listen for anyone involved in corporate donations or working in the non-profit sector. The episode, titled “The Power of Your Why”, explores how reconnecting with your purpose can unlock new levels of creativity, energy, and growth.

Rob and Cara dive into the transformative moment in 2017 when Feenix paused to reflect on why they exist—not just what they do. That single shift in mindset sparked extraordinary growth: between 2017 and 2022, Feenix’s fundraising income soared by a staggering 630%. More importantly, their impact deepened.

In the episode, Cara speaks candidly about the rollercoaster of leading a purpose-driven organisation. She shares practical advice for other leaders and fundraisers, and her vision for making long-term, sustainable change. Her insights are honest, empowering, and grounded in the belief that when you’re clear on your purpose, the possibilities are limitless.

“The power of your reason why can be immense,” says Rob. “When you clarify and reconnect to the reason why your charity exists, it can be a fabulous catalyst for growth.”

We absolutely loved this conversation and think it holds incredible value for non-profit professionals, fundraisers, and leaders across sectors.

Listen to the full episode here: The Power of Your Why – Bright Spots Podcast

Let us know what stood out to you—and if it inspires your own “why” journey. You can connect with Cara Jean Petersen and Rob Woods on LinkedIn and keep the conversation going.