Entries open for the 19th Annual BASA Awards

Entries for the 19th Annual BASA Awards are now open. The awards celebrate and recognise successes in business and arts partnerships.

The BASA Awards cover a broad spectrum of the arts, including visual arts, dance, theatre, physical performance, music, architecture, fashion and design. The categories have been designed to recognise different kinds of business and arts partnerships – from small to substantial.

“The awards are a highlight in our very busy calendar,” says Michelle Constant, Business and Arts South Africa CEO. “The event itself is always a powerful and enjoyable reminder of just what business and the arts can achieve when they join in creating shared value.”

CN&CO has a close association with BASA.

“Over the years we have formed strong personal and professional relationships with the BASA team,” says CN&CO’s Carel Nolte, who is a member of the BASA board and serves on the marketing and HR board committees. “CN&CO is a corporate member of the association and first-time sponsor so we’re really excited for this year’s awards.”

When considering entries, the judges will look at a number of carefully considered criteria, including innovation, sustainability and the shared value that emerged from the arts and business partnership.

2016 BASA Awards Entries Open

Awards will be made in the following categories:


This award recognises the most innovative and progressive partnership in all mediums of creativity; one that served all partners’ purposes effectively between January and December 2015, and highlighted creativity and originality in the process.

First-time sponsor

This award is for a business supporting the arts for the first time, regardless of size, budget, whether it is CSI, marketing, HR, BBE or other.

Increasing access to the arts

This award celebrates a partnership that has either …

  • encouraged specific audience engagement with the arts
  • made a significant contribution to brand, market and audience development while still promoting the business through above-the-line media or
  • made a significant contribution to regeneration or sustainable growth

… through a marketing and CSI budget or other.

Beyond borders partnership

Awarded to a global-level partnership that builds brand reputation and audience for both the business and arts organisations across international borders. This should be achieved through an event or marketing project showcasing SA to Africa and the rest of the world and/or bringing international arts projects to South Africa.

Long-term partnership

Awarded to a company that has significantly developed and expanded its commitment to an arts project over three years or longer. The value to the arts project, the broader community and the business must be apparent.

 Media sponsorship

This award is given for consistent and innovative support given by electronic, print, broadcast and web-based media.

Strategic project award

For outstanding initiative, with best use of a project, which is an integral part of the business’s strategy.

Small business award

For vital support given to the arts by a small company with up to 200 hundred full-time employees and an annual turnover of no more than R10-million.

Sponsorship in kind

For a company giving a quantifiable non-monetary support to the arts.

Development award

For projects with an implicit educational and developmental element.

Cultural tourism award, supported by Nedbank

For business support of arts and culture projects that contribute to the growth of communities and jobs, and support the opportunities provided by local tourism.

The 19th Annual BASA Awards is partnered by Hollard and Business Day. Entries close on 15 June 2016.