BASA Awards 2017 entry deadline is looming

Entries for the 2017 Business Arts South Africa (BASA) Awards close on 23 June – that’s this Friday!

“The 20th annual BASA Awards, partnered by Hollard and Business Day, take place in September,” says BASA CEO Michelle Constant. “This year BASA celebrates 20 years of activity, which is an exciting milestone for us. The 2017 event promises to be a bold one!”

Michelle calls on members to enter as soon as possible.

“The deadline for entries is around the corner, so I would like to urge members to enter and take part in what promises to be a very different event.”

Here’s the official call for entries, issued by BASA in May 2017:

For two decades Business and Arts South Africa has been honouring the art makers and arts supporters. These esteemed awards remind South Africa each year how important these businesses are to the arts and society as a whole. Entries are already coming in for this year’s BASA Awards, and BASA urges all organisations to submit their entries before 23 June 2017.

In partnership with Hollard & Business Day, the prestigious 20th Annual BASA Awards are intended to recognise and celebrate excellence in the businesses that embrace and support the arts and culture across South Africa. These partnerships, sponsorships, initiatives and support programmes are critical to growth, job creation and diversity in the arts and broader society.

Partnerships are the core of BASA’s ethos. BASA steps into the next decade with an invigorated focus on Growth, Research, Connectivity and Celebration. As part the broader commemoration of the BASA 20th Anniversary, this milestone event will also serve to honour the organisations that have contributed to the growth and success of BASA. This includes awards partners Hollard and Business Day, both founding business members of BASA.

Eleven categories are open for entry to all business and arts partnerships that were activated between 1 January 2016 and 31 December 2016. Long-term or ongoing partnerships current during that period also qualify for the Awards. Entries are via an easy-to-use online system found on the BASA website There is also a support team at BASA’s Johannesburg head office ready to answer any queries and help with the nomination process. Contact Teboho Sandamela at for more information.

In considering entries, the judges will look at a number of criteria, including innovation, sustainability and the shared value that emerged from the specific arts and business partnership.

The BASA Awards ceremony will take place in September 2017.

20th Annual BASA Awards, partnered by Hollard & Business Day, categories:

  • Innovation Award – This award recognises the most innovative and progressive partnership in all mediums of creativity; one that served all partners’ purposes effectively between January and December 2015, and highlighted creativity and originality in the process.
  • First Time Sponsor Award – This award is for a business supporting the arts for the first time, regardless of size, budget, whether it is CSI, marketing, HR, BBE or other.
  • Increasing Access to the Arts Award – This Award celebrates a partnership that has encouraged specific audience engagement with the arts or has made a significant contribution to brand, market and audience development, while still promoting the business through above- the-line media or a partnership that has made a significant contribution to regeneration or sustainable growth, through a marketing and CSI budget or other.
  • Beyond Borders Partnership Award – Awarded to a global-level partnership that builds brand reputation and audience for both the business and arts organisations across international borders through an event or marketing project showcasing SA to Africa and the rest of the world, and/or bringing international arts projects to South Africa.
  • Long Term Partnership Award – A company that has significantly developed and expanded its commitment to an arts project over three years or longer. The value to the arts project, the broader community and the business, must be apparent.
  • Media Sponsorship Award – For consistent and innovative support given by electronic, print, broadcast and web based media.
  • Strategic Project Award – For outstanding initiative, with best use of a project, which is an integral part of the business’ strategy.
  • Small Business Award – For vital support given to the arts by a small company with up to 200 hundred full-time employees and an annual turnover of no more than R10 million.
  • Sponsorship In Kind Award – For a company giving a quantifiable non-monetary support to the arts.
  • Development Award – For projects with an implicit educational and development element.
  • Cultural Tourism Award, supported by Nedbank – For business support of arts and culture projects which contribute towards the growth of communities and jobs, and support the opportunities provided by local tourism.

About Business and Arts South Africa (NPC)

Business and Arts South Africa (NPC) is an internationally recognised South African development agency with a suite of integrated programmes implemented nationally and internationally. BASA encourages mutually beneficial partnerships between business and the arts, securing the future development of the arts sector in South Africa and contributing to corporate success through Shared Value. Business and Arts South Africa (NPC) was founded in 1997 as a joint initiative of the Department of Arts and Culture and the business sector as a public/private partnership. For more information on Business and Arts South Africa contact 011 447 2295 or visit


BASA Awards Rules and Guidelines

20th Annual BASA Awards Entry Form