Exciting website refresh for The Insurance Directory

By Blake Dyason

I am super excited to share the news about our newly revamped website for The Insurance Directory! We’ve dedicated considerable time and resources to developing a more user-friendly platform that offers greater value not only to our readers but also to our members and the companies listed on our site.

Our website now boasts a more attractive look with an enhanced user journey. From the homepage, you can easily search for articles, news, latest events, companies, products, and service providers. When you search for a product or company, you’ll not only find the specific product and its contact details but also see other relevant products offered by the same company. This adds significant value for our listing members and simplifies the process for brokers to find and offer a wide range of products and services.

When users read or search for articles, they’ll now see related articles on the same topics. This feature allows you to get multiple opinions and views on certain topics, enriching your understanding and knowledge.

Articles

We’ve made it incredibly easy for insurers, underwriters, and investment houses to log in, create profiles and upload company and product information. The improved dashboard allows members to effortlessly update their logos, contact information, product details and even upload and manage their own articles. Tracking and editing articles is now more streamlined than ever.

Our monthly newsletter has been given a fresh new look and feel, along with our social media and LinkedIn profiles. These updates ensure that you stay informed and engaged with the latest happenings and trends in the industry.

We’ve also included direct links to companies that publish articles on our website. As a reader, you can now read an article about Fulcrum, for example, and easily contact Fulcrum or the product specialist directly from a dropdown link. This feature makes it simpler for brokers to act on the information they find and engage with the right contacts for their business needs.

This is just the first phase of our website refresh. Later this year, we will be launching even more exciting features that are currently in the pilot stage. Our main goal has been to listen to your feedback, fix the previous user journey frustrations, and create a platform that is not only easier to use but also more enjoyable to navigate.

Thank you for your continued support. We are confident that these updates will make The Insurance Directory an even more valuable resource for all our users.